diff --git a/src/js/chat-widget.el b/src/js/chat-widget.el
index a1c1c46..6390859 100644
--- a/src/js/chat-widget.el
+++ b/src/js/chat-widget.el
@@ -142,14 +142,27 @@ fn main() -> Void {
     }
   }
 
+  function _todayUTC() { return Math.floor(Date.now() / 86400000); }
   function loadSession() {
     try {
       var s = localStorage.getItem('neuron_demo_session');
-      return s ? JSON.parse(s) : { messages: [], count: 0, context: '' };
+      var parsed = s ? JSON.parse(s) : { messages: [], count: 0, context: '' };
+      // Reset count (and conversation) on new UTC day — keeps client in sync with server
+      var today = _todayUTC();
+      if (parsed.day !== today) {
+        parsed.count = 0;
+        parsed.messages = [];
+        parsed.greeted = false;
+        parsed.day = today;
+      }
+      return parsed;
     } catch(e) { return { messages: [], count: 0, context: '' }; }
   }
   function saveSession(session) {
-    try { localStorage.setItem('neuron_demo_session', JSON.stringify(session)); } catch(e) {}
+    try {
+      if (!session.day) session.day = _todayUTC();
+      localStorage.setItem('neuron_demo_session', JSON.stringify(session));
+    } catch(e) {}
   }
   function clearSession() {
     try { localStorage.removeItem('neuron_demo_session'); } catch(e) {}
@@ -525,34 +538,33 @@ fn main() -> Void {
       // Server-side rate limit — show a live countdown to reset
       if (d.rate_limited && d.reset_at) {
         var _showRateTimer = function() {
-          var now    = Math.floor(Date.now() / 1000);
+          var now      = Math.floor(Date.now() / 1000);
           var secsLeft = Math.max(0, d.reset_at - now);
-          var hh   = Math.floor(secsLeft / 3600);
-          var mm   = Math.floor((secsLeft % 3600) / 60);
-          var ss   = secsLeft % 60;
-          var pad  = function(n) { return n < 10 ? '0' + n : '' + n; };
-          var ts   = hh > 0 ? (hh + ':' + pad(mm) + ':' + pad(ss)) : (pad(mm) + ':' + pad(ss));
-          return \"You've had 10 conversations today. Come back in \" + ts + \".\";
+          var hh  = Math.floor(secsLeft / 3600);
+          var mm  = Math.floor((secsLeft % 3600) / 60);
+          var ss  = secsLeft % 60;
+          var pad = function(n) { return n < 10 ? '0' + n : '' + n; };
+          return \"You've reached today's limit. Resets in \" + hh + ':' + pad(mm) + ':' + pad(ss) + '.';
         };
         addMsg('ai', _showRateTimer());
-        // Update the last ai message with a live ticker
+        // Update the bubble text with a live ticker
         var _timerInterval = setInterval(function() {
-          var thMsgsInner = document.getElementById('neuron-demo-msgs');
-          if (!thMsgsInner) { clearInterval(_timerInterval); return; }
-          var aiMsgs = thMsgsInner.querySelectorAll('.neuron-msg-ai');
-          var lastAi = aiMsgs[aiMsgs.length - 1];
-          if (lastAi) { lastAi.textContent = _showRateTimer(); }
+          var msgsEl = document.getElementById('neuron-demo-messages');
+          if (!msgsEl) { clearInterval(_timerInterval); return; }
+          var aiMsgs   = msgsEl.querySelectorAll('.demo-msg-ai');
+          var lastAi   = aiMsgs[aiMsgs.length - 1];
+          var lastBubble = lastAi ? lastAi.querySelector('.demo-msg-bubble') : null;
+          if (lastBubble) { lastBubble.textContent = _showRateTimer(); }
           if (Math.floor(Date.now() / 1000) >= d.reset_at) {
             clearInterval(_timerInterval);
-            if (lastAi) { lastAi.textContent = \"You're all set — conversations reset. Say hello!\"; }
-            if (input)  { input.disabled = false; input.placeholder = 'Ask me anything...'; }
-            if (btn)    { btn.disabled = false; }
+            if (lastBubble) { lastBubble.textContent = \"You're all set — conversations reset. Say hello!\"; }
+            if (input) { input.disabled = false; input.placeholder = 'Ask me anything...'; }
+            if (btn)   { btn.disabled = false; }
+            msgCount = 0; session.count = 0; session.day = _todayUTC(); saveSession(session); updateCountdown();
           }
         }, 1000);
         if (input) { input.disabled = true; input.placeholder = 'Come back tomorrow...'; }
         if (btn)   { btn.disabled = true; }
-        if (btn)   { btn.disabled = false; }
-        if (input) { input.focus(); }
         return;
       }
 
diff --git a/src/main.el b/src/main.el
index ef491a3..59374c0 100644
--- a/src/main.el
+++ b/src/main.el
@@ -873,6 +873,32 @@ fn handle_request_inner(method: String, path: String, headers: Map, body: String
         return "{\"rows\":" + ac_resp + "}"
     }
 
+    // ── Admin: reset all demo rate limits ────────────────────────────────────
+    // POST { "admin_token": "<NEURON_ADMIN_TOKEN>" }
+    // Deletes all rows from demo_rate_limits — resets every user's daily quota.
+    if str_eq(path, "/api/admin/reset-rate-limits") {
+        if !str_eq(method, "POST") {
+            return "{\"__status__\":405,\"error\":\"POST required\"}"
+        }
+        let rrl_token_in:  String = json_get(body, "admin_token")
+        let rrl_token_exp: String = env("NEURON_ADMIN_TOKEN")
+        if str_eq(rrl_token_exp, "") {
+            return "{\"__status__\":503,\"error\":\"admin_token_not_configured\"}"
+        }
+        if !str_eq(rrl_token_in, rrl_token_exp) {
+            return "{\"__status__\":401,\"error\":\"unauthorized\"}"
+        }
+        let rrl_sb_url:  String = state_get("__supabase_project_url__")
+        let rrl_sb_key:  String = state_get("__supabase_service_key__")
+        if str_eq(rrl_sb_url, "") || str_eq(rrl_sb_key, "") {
+            return "{\"__status__\":503,\"error\":\"supabase_not_configured\"}"
+        }
+        // DELETE /rest/v1/demo_rate_limits?uid=not.is.null  (all rows)
+        let rrl_url: String = rrl_sb_url + "/rest/v1/demo_rate_limits?uid=not.is.null"
+        let _rrl_resp: String = http_delete_auth(rrl_url, rrl_sb_key, rrl_sb_key)
+        return "{\"ok\":true,\"message\":\"rate limits cleared\"}"
+    }
+
     // ── My plan: server-side waitlist read with JWT verification ─────────────
     // POST { "access_token": "<user_jwt>" }. We verify the JWT via Supabase
     // /auth/v1/user, extract the email, then read the waitlist row with the
diff --git a/src/pricing.el b/src/pricing.el
index f1b0599..4d937eb 100644
--- a/src/pricing.el
+++ b/src/pricing.el
@@ -51,9 +51,9 @@ fn pricing_pro_features() -> String {
 }
 
 fn pricing_founding_features() -> String {
-    el_li("", el_span("class=\"dash\"", "-") + el_span("", "Neuron Inference (Q3 2026) - founding member rate, priced below the major APIs")) +
+    el_li("", el_span("class=\"dash\"", "-") + el_span("", "Neuron Inference (Q3 2026) - pay-per-use at the founding member rate, below the major APIs")) +
     el_li("", el_span("class=\"dash\"", "-") + el_span("", "Everything in Professional - forever")) +
-    el_li("", el_span("class=\"dash\"", "-") + el_span("", "Never pay again - lifetime updates included")) +
+    el_li("", el_span("class=\"dash\"", "-") + el_span("", "No subscription — software updates are free forever")) +
     el_li("", el_span("class=\"dash\"", "-") + el_span("", "Founding member badge in the app")) +
     el_li("", el_span("class=\"dash\"", "-") + el_span("", "Private founding member community")) +
     el_li("", el_span("class=\"dash\"", "-") + el_span("", "Shape the roadmap - your votes carry more weight")) +
@@ -125,7 +125,7 @@ fn pricing(sold: Int, total: Int) -> String {
             el_span("class=\"pricing-price\"", "$199") +
             el_span("class=\"pricing-cadence\"", "lifetime")
         ) +
-        el_p("class=\"pricing-tagline\"", "Pay once. Everything, forever. Including Neuron Inference when it launches.") +
+        el_p("class=\"pricing-tagline\"", "Pay once for the platform — free software updates, forever. Inference is pay-per-use at your founding member rate.") +
         spots_html +
         el_ul("class=\"pricing-features\"", pricing_founding_features()) +
         el_div("style=\"flex:1\"", "") +