diff --git a/src/hero.el b/src/hero.el
index a34c261..ecfa1de 100644
--- a/src/hero.el
+++ b/src/hero.el
@@ -32,7 +32,7 @@ fn hero() -> String {
 
     let sub: String = el_p(
         "class=\"hero-sub animate-up-3\"",
-        "Runs on your machine. Remembers everything. Priced below ChatGPT on day one."
+        "Runs on your machine. Remembers everything. The memory is yours — forever."
     )
 
     let cta_primary: String = el_a(
diff --git a/src/pricing.el b/src/pricing.el
index b032802..d23ba4e 100644
--- a/src/pricing.el
+++ b/src/pricing.el
@@ -91,6 +91,7 @@ fn pricing(sold: Int, total: Int) -> String {
             el_span("class=\"pricing-price\"", "$0") +
             el_span("class=\"pricing-cadence\"", "forever")
         ) +
+        el_p("class=\"pricing-tagline\" style=\"margin-bottom:.5rem\"", "$0 + your AI provider's usage — free provider option available") +
         el_p("class=\"pricing-tagline\"", "Start building your memory. No card required.") +
         el_ul("class=\"pricing-features\"", pricing_free_features()) +
         el_div("style=\"flex:1\"", "") +
@@ -108,6 +109,7 @@ fn pricing(sold: Int, total: Int) -> String {
             el_span("class=\"pricing-price\"", "$19") +
             el_span("class=\"pricing-cadence\"", "/ month")
         ) +
+        el_p("class=\"pricing-tagline\" style=\"margin-bottom:.5rem\"", "+ your AI provider's usage (typically $2–8/mo for everyday chat) · one bill once Neuron Inference launches") +
         el_p("class=\"pricing-tagline\"", "Full access. Use your own API keys now. Neuron Inference when it launches.") +
         el_ul("class=\"pricing-features\"", pricing_pro_features()) +
         el_div("style=\"flex:1\"", "") +
@@ -125,6 +127,7 @@ fn pricing(sold: Int, total: Int) -> String {
             el_span("class=\"pricing-price\"", "$199") +
             el_span("class=\"pricing-cadence\"", "lifetime")
         ) +
+        el_p("class=\"pricing-tagline\" style=\"margin-bottom:.5rem\"", "+ your AI provider's usage until Neuron Inference launches — then it's included, forever") +
         el_p("class=\"pricing-tagline\"", "Pay once. Everything, forever. Including Neuron Inference when it launches.") +
         spots_html +
         el_ul("class=\"pricing-features\"", pricing_founding_features()) +
@@ -135,6 +138,17 @@ fn pricing(sold: Int, total: Int) -> String {
         )
     )
 
+    let need_box: String = el_div(
+        "class=\"founding-banner reveal\" style=\"margin:0 auto 2.5rem\"",
+        el_div(
+            "",
+            el_p("class=\"founding-banner-label\"", "What you'll need") +
+            el_p("class=\"pricing-tagline\" style=\"margin-bottom:0\"",
+                "Neuron is the mind — the AI model it thinks with comes from a provider you connect in about two minutes. Google Gemini has a free tier to start (note: Google uses free-tier chats to improve its products — their paid tier doesn't). Anthropic, OpenAI, and xAI bill you directly for what you use: everyday chat typically runs $2–8 a month, and budget models cost under $1. Neuron adds no markup and never touches the bill. When Neuron Inference launches, Neuron includes the AI — one bill, zero setup. Heavy agentic use costs more than everyday chat — you're always billed at your provider's own rates."
+            )
+        )
+    )
+
     let grid: String = el_div("class=\"pricing-grid\"", card_free + card_pro + card_founding)
 
     let banner_fill: String = el_div(
@@ -165,6 +179,6 @@ fn pricing(sold: Int, total: Int) -> String {
 
     el_section(
         "id=\"pricing\" aria-label=\"Pricing\"",
-        el_div("class=\"container\"", header + grid + banner + fine1 + fine2)
+        el_div("class=\"container\"", header + need_box + grid + banner + fine1 + fine2)
     )
 }