copy(pricing+hero): disclose the two-bill reality before money moves — price riders, What-you'll-need box, hero claim fix

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>

dist/elhtml_impl.c

@@ -19,11 +19,11 @@ el_val_t el_li(el_val_t attrs, el_val_t children);
 el_val_t el_p(el_val_t attrs, el_val_t children);
 el_val_t el_span(el_val_t attrs, el_val_t children);
 el_val_t el_form(el_val_t attrs, el_val_t children);
-el_val_t el_h1(el_val_t attrs, el_val_t children);
-el_val_t el_h2(el_val_t attrs, el_val_t children);
-el_val_t el_h3(el_val_t attrs, el_val_t children);
-el_val_t el_h4(el_val_t attrs, el_val_t children);
-el_val_t el_button(el_val_t attrs, el_val_t children);
+el_val_t el_h1(el_val_t attrs, el_val_t text);
+el_val_t el_h2(el_val_t attrs, el_val_t text);
+el_val_t el_h3(el_val_t attrs, el_val_t text);
+el_val_t el_h4(el_val_t attrs, el_val_t text);
+el_val_t el_button(el_val_t attrs, el_val_t label);
 el_val_t el_a(el_val_t href, el_val_t attrs, el_val_t children);
 el_val_t el_input(el_val_t type_attr, el_val_t attrs);
 el_val_t el_textarea(el_val_t attrs, el_val_t value);
@@ -176,43 +176,43 @@ el_val_t el_form(el_val_t attrs, el_val_t children) {
   return 0;
 }
 
-el_val_t el_h1(el_val_t attrs, el_val_t children) {
+el_val_t el_h1(el_val_t attrs, el_val_t text) {
   if (str_eq(attrs, EL_STR(""))) {
-    return el_str_concat(el_str_concat(EL_STR("<h1>"), children), EL_STR("</h1>"));
+    return el_str_concat(el_str_concat(EL_STR("<h1>"), el_escape(text)), EL_STR("</h1>"));
   }
-  return el_str_concat(el_str_concat(el_str_concat(el_str_concat(EL_STR("<h1 "), attrs), EL_STR(">")), children), EL_STR("</h1>"));
+  return el_str_concat(el_str_concat(el_str_concat(el_str_concat(EL_STR("<h1 "), attrs), EL_STR(">")), el_escape(text)), EL_STR("</h1>"));
   return 0;
 }
 
-el_val_t el_h2(el_val_t attrs, el_val_t children) {
+el_val_t el_h2(el_val_t attrs, el_val_t text) {
   if (str_eq(attrs, EL_STR(""))) {
-    return el_str_concat(el_str_concat(EL_STR("<h2>"), children), EL_STR("</h2>"));
+    return el_str_concat(el_str_concat(EL_STR("<h2>"), el_escape(text)), EL_STR("</h2>"));
   }
-  return el_str_concat(el_str_concat(el_str_concat(el_str_concat(EL_STR("<h2 "), attrs), EL_STR(">")), children), EL_STR("</h2>"));
+  return el_str_concat(el_str_concat(el_str_concat(el_str_concat(EL_STR("<h2 "), attrs), EL_STR(">")), el_escape(text)), EL_STR("</h2>"));
   return 0;
 }
 
-el_val_t el_h3(el_val_t attrs, el_val_t children) {
+el_val_t el_h3(el_val_t attrs, el_val_t text) {
   if (str_eq(attrs, EL_STR(""))) {
-    return el_str_concat(el_str_concat(EL_STR("<h3>"), children), EL_STR("</h3>"));
+    return el_str_concat(el_str_concat(EL_STR("<h3>"), el_escape(text)), EL_STR("</h3>"));
   }
-  return el_str_concat(el_str_concat(el_str_concat(el_str_concat(EL_STR("<h3 "), attrs), EL_STR(">")), children), EL_STR("</h3>"));
+  return el_str_concat(el_str_concat(el_str_concat(el_str_concat(EL_STR("<h3 "), attrs), EL_STR(">")), el_escape(text)), EL_STR("</h3>"));
   return 0;
 }
 
-el_val_t el_h4(el_val_t attrs, el_val_t children) {
+el_val_t el_h4(el_val_t attrs, el_val_t text) {
   if (str_eq(attrs, EL_STR(""))) {
-    return el_str_concat(el_str_concat(EL_STR("<h4>"), children), EL_STR("</h4>"));
+    return el_str_concat(el_str_concat(EL_STR("<h4>"), el_escape(text)), EL_STR("</h4>"));
   }
-  return el_str_concat(el_str_concat(el_str_concat(el_str_concat(EL_STR("<h4 "), attrs), EL_STR(">")), children), EL_STR("</h4>"));
+  return el_str_concat(el_str_concat(el_str_concat(el_str_concat(EL_STR("<h4 "), attrs), EL_STR(">")), el_escape(text)), EL_STR("</h4>"));
   return 0;
 }
 
-el_val_t el_button(el_val_t attrs, el_val_t children) {
+el_val_t el_button(el_val_t attrs, el_val_t label) {
   if (str_eq(attrs, EL_STR(""))) {
-    return el_str_concat(el_str_concat(EL_STR("<button type=\"button\">"), children), EL_STR("</button>"));
+    return el_str_concat(el_str_concat(EL_STR("<button type=\"button\">"), el_escape(label)), EL_STR("</button>"));
   }
-  return el_str_concat(el_str_concat(el_str_concat(el_str_concat(EL_STR("<button type=\"button\" "), attrs), EL_STR(">")), children), EL_STR("</button>"));
+  return el_str_concat(el_str_concat(el_str_concat(el_str_concat(EL_STR("<button type=\"button\" "), attrs), EL_STR(">")), el_escape(label)), EL_STR("</button>"));
   return 0;
 }
 

src/checkout.el

@@ -98,7 +98,7 @@ fn checkout_page(plan: String, pub_key: String) -> String {
         el_li("", "Persistent memory - never resets")
         + el_li("", "Local inference via Ollama (coming)")
         + el_li("", "Bring your own API keys")
-        + el_li("", "3 marketplace plugins included")
+        + el_li("", "Plugin marketplace access (coming soon)")
         + el_li("", "Core built-in capabilities")
         + el_li("", "2 devices included")
     } else {

src/hero.el

@@ -32,7 +32,7 @@ fn hero() -> String {
 
     let sub: String = el_p(
         "class=\"hero-sub animate-up-3\"",
-        "Runs on your machine. Remembers everything. Priced below ChatGPT on day one."
+        "Runs on your machine. Remembers everything. The memory is yours — forever."
     )
 
     let cta_primary: String = el_a(

src/marketplace.el

@@ -77,7 +77,7 @@ fn marketplace_categories() -> String {
 
     el_div(
         "class=\"marketplace-categories reveal\" style=\"transition-delay:320ms\"",
-        marketplace_tags_block("Connectors - day one", connectors) +
+        marketplace_tags_block("Connectors (rolling out)", connectors) +
         marketplace_tags_block("Following launch", following) +
         el_div(
             "",

src/pricing.el

@@ -36,7 +36,7 @@ fn pricing_free_features() -> String {
     el_li("", el_span("class=\"dash\"", "-") + el_span("", "Local inference via Ollama (coming)")) +
     el_li("", el_span("class=\"dash\"", "-") + el_span("", "Neuron Inference included when it launches - Q3 2026")) +
     el_li("", el_span("class=\"dash\"", "-") + el_span("", "Unlimited projects")) +
-    el_li("", el_span("class=\"dash\"", "-") + el_span("", "3 marketplace plugins included")) +
+    el_li("", el_span("class=\"dash\"", "-") + el_span("", "Plugin marketplace access (coming soon)")) +
     el_li("", el_span("class=\"dash\"", "-") + el_span("", "Core built-in capabilities"))
 }
 
@@ -91,6 +91,7 @@ fn pricing(sold: Int, total: Int) -> String {
             el_span("class=\"pricing-price\"", "$0") +
             el_span("class=\"pricing-cadence\"", "forever")
         ) +
+        el_p("class=\"pricing-tagline\" style=\"margin-bottom:.5rem\"", "$0 + your AI provider's usage — free provider option available") +
         el_p("class=\"pricing-tagline\"", "Start building your memory. No card required.") +
         el_ul("class=\"pricing-features\"", pricing_free_features()) +
         el_div("style=\"flex:1\"", "") +
@@ -108,6 +109,7 @@ fn pricing(sold: Int, total: Int) -> String {
             el_span("class=\"pricing-price\"", "$19") +
             el_span("class=\"pricing-cadence\"", "/ month")
         ) +
+        el_p("class=\"pricing-tagline\" style=\"margin-bottom:.5rem\"", "+ your AI provider's usage (typically $2–8/mo for everyday chat) · one bill once Neuron Inference launches") +
         el_p("class=\"pricing-tagline\"", "Full access. Use your own API keys now. Neuron Inference when it launches.") +
         el_ul("class=\"pricing-features\"", pricing_pro_features()) +
         el_div("style=\"flex:1\"", "") +
@@ -125,6 +127,7 @@ fn pricing(sold: Int, total: Int) -> String {
             el_span("class=\"pricing-price\"", "$199") +
             el_span("class=\"pricing-cadence\"", "lifetime")
         ) +
+        el_p("class=\"pricing-tagline\" style=\"margin-bottom:.5rem\"", "+ your AI provider's usage until Neuron Inference launches — then it's included, forever") +
         el_p("class=\"pricing-tagline\"", "Pay once. Everything, forever. Including Neuron Inference when it launches.") +
         spots_html +
         el_ul("class=\"pricing-features\"", pricing_founding_features()) +
@@ -135,6 +138,17 @@ fn pricing(sold: Int, total: Int) -> String {
         )
     )
 
+    let need_box: String = el_div(
+        "class=\"founding-banner reveal\" style=\"margin:0 auto 2.5rem\"",
+        el_div(
+            "",
+            el_p("class=\"founding-banner-label\"", "What you'll need") +
+            el_p("class=\"pricing-tagline\" style=\"margin-bottom:0\"",
+                "Neuron is the mind — the AI model it thinks with comes from a provider you connect in about two minutes. Google Gemini has a free tier to start (note: Google uses free-tier chats to improve its products — their paid tier doesn't). Anthropic, OpenAI, and xAI bill you directly for what you use: everyday chat typically runs $2–8 a month, and budget models cost under $1. Neuron adds no markup and never touches the bill. When Neuron Inference launches, Neuron includes the AI — one bill, zero setup. Heavy agentic use costs more than everyday chat — you're always billed at your provider's own rates."
+            )
+        )
+    )
+
     let grid: String = el_div("class=\"pricing-grid\"", card_free + card_pro + card_founding)
 
     let banner_fill: String = el_div(
@@ -165,6 +179,6 @@ fn pricing(sold: Int, total: Int) -> String {
 
     el_section(
         "id=\"pricing\" aria-label=\"Pricing\"",
-        el_div("class=\"container\"", header + grid + banner + fine1 + fine2)
+        el_div("class=\"container\"", header + need_box + grid + banner + fine1 + fine2)
     )
 }